Bikesportz Founded
In 1987, BikeSportz was founded by David and Sheryl Cramer as a wholesale offshoot of the Melbourne icon, Cecil Walker Cycles.
Super Record launched into the peloton and found its home in Australia.
The family-owned Minoura of Japan joined BikeSportz in 1987 and has been a manufacturer of outstanding cycling trainers, rollers, and accessories for over 90 years.
Selle San Marco
San Marco has been a name synonymous with excellence and success since 1935. The classic Rolls Saddle, used by some of the greatest names in cycling, is a testament to the craftsmanship and attention to detail that make San Marco products so sought after.
Warehouse Expansion
Warehouse Opened – 3B Macbeth St, Braeside.
Staff Expansion
In 1993, our team grew to 5 team members.
Warehouse Expansion
In 1994, our journey of growth continued as we expanded and moved to a larger warehouse.
Warehouse Expansion
By 1998, our success demanded that we take the next step and move into a larger warehouse located at 23C Industrial Drive Braeside, where we remain today. 
We are proud to have been partners of Dutch cycling accessories giant BBB Cycling since the early beginning, and 25 years later we are still distributing their quality products.
Staff Expansion
By the year 2000, the BikeSportz team had grown to a dedicated group of 10 individuals.
DT Swiss
In 2002, we were proud to welcome DT Swiss into the BikeSportz family. Their cycling components are renowned for their meticulous design and high-performance cycling components.
Scicon has been an integral part of the family since 2002, initially renowned for their exceptional luggage and bags.
In 2002, Santini became part of the BikeSportz family - a passionate, family-run business. Their commitment to quality and excellence has made them an industry leader, with their products being made in Italy with the utmost passion.
Tour Down Under Start
BikeSportz proudly joined forces with the Tour Down Under - one of Australia's most acclaimed cycling events.
Team Expansion
In 2006, our team expanded significantly - we were now 15 strong!
In 2007 we welcomed Reynolds wheels. Famous for their well designed, engineered, and manufactured premium carbon fiber bicycle wheels sold and ridden around the world.
B2B established
In 2009, BikeSportz made a huge leap forward with the launch of our first B2B website. This revolutionary platform enabled us to share exciting offers and new products with our dealers like never before.
World Championships Sponsorship
UCI Road World Championship Geelong Official Merchandise Sponsorship
Team Expansion
2010 saw the BikeSportz team grow to over 20 employees.
Pure ingenuity and award-winning performance helped diversify BikeSportz into a new category with Hope Technology.
Morgan Blue
Morgan Blue, famous among pro teams and enthusiasts for their state-of-the-art oils, creams, cleaners, and lubricants designed for improved performance for cyclist, joined the BikeSportz family in 2010.
Team Expansion
BikeSportz expanded further in 2011 to 25 and established the Service Team.
Gemini Lights
2011 saw Gemini Lights join the family. Born out of the Canadian mountain biking scene, Gemini have become synonymous with performance whether you’re on the trail, your daily commute, or the pro stage.
Cyclus Tools
Cyclus Tools joined the BikeSportz family in 2011. Cyclus are known for their high quality tools for the professional bicycle workshop as well as team mechanics and demanding hobby grease monkeys who want the assurance of a well-made and quality controlled tool.
Northwave partnership was established in 2012. Known at the time for their speciality road, triathlon and MTB shoes and cleats, Northwave have since ventured into cycling apparel and accessories.
We welcomed Texas based Arundel to the BikeSportz family in 2013. Known for their quirky and unique designs, Arundel stock all sorts of bottle cages, bells, bar tapes, bags and tools.
Cadel Evans
We began our partnership with the Cadel Evans Great Ocean Road Race in 2014. Victoria’s largest cycling event.
Herald Sun Tour
In 2015 BikeSportz sponsored the Jayco Herald Sun Tour.
Bay Crits
In 2015 we began our partnership with the Bay Criteriums.
Warehouse Digitalised
Our warehouse received a major tech overhaul in 2015 with added digitalisation which created an efficient, modern, and streamlined system.
Team Expanded
2016 saw our staff rise to 30 team members and we welcomed General Manager Shannon Cramer.
Science in Sport
In 2016, we took a bold step into uncharted territory and welcomed Science in Sport into the BikeSportz family, fuelling Australia’s athletes and recreational cyclists.
In 2017, Hamax joined the BikeSportz family and has since been providing safe, comfortable, and innovative solutions for transporting children on bicycles.
World MTB Championships
Expanding our brands reach to the Mountain Bike community, BikeSportz sponsored the 2017 UCI Mountain Bike World Championship in Cairns.
Time joined the BikeSportz family in 2018. Known for their quality frames, pedals, and cleats, they have dedicated themselves to the pursuit of perfection and are World leaders in quality.
Team Expansion
In 2018, our team expanded to 35 team members, and we proudly formed a Marketing and Graphics department.
Basil is a passionate and committed Dutch cycling bag and basket manufacturer, who joined the BikeSportz family in 2018. Their quality, innovative, and sustainable products have become an essential addition to our business.
Remarc Established
2019 saw the foundation of Remarc Creative. Remarc is a digital agency committed to creating visual designs, web development, and digital marketing solutions for BikeSportz and their retailers.
In 2019 we represented Santini at the Cairns & and Mooloolaba IRONMAN triathlon event with digital and onsite activations.
Bosch has been a proud member of the BikeSportz family since 2019, having formed a partnership with their e-Bike division to provide high-quality batteries and components to our Australian retailer network.
Bosch Service
BikeSportz launched the Bosch Service Centre with a commitment to providing exceptional service and support for our customers.
AusCycling Sponsorship
BikeSportz partnered with AusCycling in 2019, an Official Business Partner. We're passionate about supporting the growth of cycling in Australia through competitive and grass roots levels.
Elite Sports Sponsorship
In 2020, BikeSportz partnered with AFL teams the Fremantle Dockers and the premiership winning Richmond Tigers through Science in Sport.
Solar Panel Installed
2020 was a pivotal year for us as we took steps to further our commitment to reducing our carbon footprint. We installed solar panels on our rooftop and proudly embraced eco-friendliness.
Bryton joined BikeSportz in 2020 as a new player on the cycling GPS market. Bryton's passion for research and development has enabled them to quickly become a key player with the biggest names in the industry.
NZ Distribution
BikeSportz entered the New Zealand marketing, expanding our reach and creating opportunities to distribute and grow our family of brands.
Italian apparel giant Alpinestars joined the BikeSportz family in 2020. Known for their prominence in the world of sport, their famous sporting pedigree gives BikeSportz the opportunity to expand and nurture this prestigious brand here in Australia.
Known for high-performance breathing masks, Respro joined BikeSportz in 2020 and provides Australians with protection against air, pollen, and fire pollutions.
Dedicated Showroom
Opened to Retailers in 2021, this space gives our customers the chance to meet the team and also experience our brands.
B&W Bike Cases and Bags joined the BikeSportz family in 2021. B&W is perfect for cyclists looking to store, transport, and protect their bikes with maximum ease.
BikeChain Founded
In 2021 BikeSportz launched the B2C website, BikeChain. BikeChain’s vision is to build brand awareness, connect retailers to consumers and provides expert brand support and educational resources.
Tour de Kids Partnership
BikeSportz proudly supports the Starlight Foundation’s Tour de Kids cycling challenge with Santini as the Major Sponsor.
AusCycling Partnership
BikeSportz is committed to the growth of cycling in Australia, which is why we are proudly extended our partnership in 2021 with AusCycling across a range of our brands.
At BikeSportz, we are passionate about our commitment to green technology and have introduced CRC SmartWasher systems to our family of brands. CRC has been instrumental in helping workshops become more environmentally friendly with the use of non-hazardous, non-toxic, water-based degreasing solutions.
Further Warehouse Expansion
In 2022 our warehouse extended further with the acquisition of the building next door to our warehouse, increasing our storage capacity by 30%.
We welcomed our first sports therapy brand Pulseroll in the BikeSportz family. Leaders in vibration training and recovery, Pulseroll equipment has been scientifically proven to reduce soreness, ease any aches, pains, and discomfort.
New B2B Launched
Our B2B site underwent a major transformation in 2022, bringing modern functionality and an improved user experience.
Amy Gillet Foundation
In 2022 BikeSportz partnered with the Amy Gillett Foundation, we believe that better awareness and education can play an important role in improving cyclist safety on our roads.
Gran Fondo
In 2022 BikeSportz was a sponsor of the Port Douglas Gran Fondo Festival in Queensland.
Clarkes Gambit
We began our partnership with Graveleur sponsoring events such as the Clarkes Gambit.
Virtual Melbourne Marathon
At BikeSportz, we are extremely passionate about promoting physical activity and inspiring people to get moving. That's why we were so excited to partner with the Virtual Melbourne Marathon in 2022.
Elite Sports Sponsorship
In 2022, BikeSportz forged an exciting partnership with AFL team Essendon Football Club, through Science in Sport, to bring the best in nutrition to passionate fans.
We were proud to welcome Supacaz into the BikeSportz Family back in 2022, driven by UCI Pro Anthony Sinyard's commitment to creating quality gear and apparel that combine high performance and striking style.
Kommit® joined the BikeSportz family in 2022, bringing with them their revolutionary towing system that makes it easier and safer than ever for parents and cyclists of all ages to tow passengers.
The Vandal
We are proud to have The Vandal as part of our BikeSportz family, with their passion for cycling, graphic design, and sustainability at the core of their brand.
Click & Collect
In 2022 we introduced Click and Collect through BikeSportz Head Office, giving retailers the opportunity to get their orders quickly and conveniently.
BikeSportz Partners
The BikeSportz Partners Program is our commitment to offering our retailers, ambassadors and partners exclusive discount rewards, exciting promotions, and access to the newest products from BikeSportz.