BikeSportz appointed exclusive Australian distributor for Michelin bicycle tyres 5th Nov 2025 Facebook Email Print X Pinterest A new partnership brings one of the world’s most recognisable tyre brands into the BikeSportz portfolio. BikeSportz Imports, a proud Australian family-owned business with over 40 years of experience distributing premium performance sporting goods, is delighted to announce its appointment as the exclusive Australian distributor for Michelin bicycle tyres. A globally renowned brand with a legacy of innovation and performance dating back to 1891. Michelin’s heritage in cycling is deeply rooted in history; the company’s very first product line was bicycle tyres, setting the foundation for over a century of world-leading expertise in rubber technology and mobility solutions. The partnership marks another milestone in BikeSportz’s commitment to representing premium, performance-driven brands within the Australian market. This collaboration will see Michelin’s complete range of road, mountain, gravel, urban, and e-bike tyres introduced to BikeSportz’s national dealer network in the coming weeks. “Michelin is an iconic name in cycling and beyond, a brand synonymous with quality, technology, and reliability,” said David Cramer, Director of BikeSportz Imports. “We are honoured to be appointed as the exclusive distributor for their bicycle range in Australia and look forward to bringing this legendary name back to riders across the country.” A spokesperson for Michelin Global added: “Michelin’s relationship with cycling began more than 130 years ago. We design bicycle tyres ready since 1891, and we’re thrilled to partner with BikeSportz to extend this heritage into the Australian market.” BikeSportz will commence distribution preparations immediately, with the first shipment expected soon. Further details on stock availability and dealer onboarding will be announced as launch timelines are confirmed. About Michelin Bicycle Tyres For more than 130 years, Michelin has been at the forefront of tyre innovation, engineering world-class products that combine safety, performance, and durability. From the earliest pneumatic tyres to modern-day race-proven compounds, Michelin continues to push the boundaries of technology across every cycling discipline. The brand’s road, MTB, gravel, urban, and e-bike ranges are developed in collaboration with professional teams and athletes worldwide. Each tyre is designed to deliver exceptional grip, puncture protection, and long-lasting performance. Backed by the same innovation that defines Michelin’s automotive and motorsport success, every tyre embodies the company’s mission: to help riders go further, faster, and with total confidence. What’s Next? BikeSportz is already preparing for distribution, with first shipments expected soon. Updates on stock availability and dealer onboarding will be released in the coming weeks. For more on the Michelin bicycle tyre range or to enquire about dealership opportunities, visit www.bikesportz.com.au or contact the BikeSportz team directly. Contact Information BikeSportz Imports Pty Ltd 23C–23D Industrial Drive, Braeside VIC 3195, Australia (03) 9586 1600 sales@bikesportz.com.au www.bikesportz.com.au Facebook Email Print X Pinterest