BikeSportz has developed a comprehensive importing and distribution business that ensures our customers' easy access to a huge inventory of premium cycling parts, clothing, accessories and nutrition.

We help cycling A-brands establish, expand and succeed in Australia

By ensuring their cycling products are readily available to Australian riders, we help brands grow their market share and establish an exceptional ongoing presence in the country.

We have developed long-term relationships with many leading cycling brands from around the globe, providing dependable, reliable, first-class service for our partners and customers alike.

We help Australian bike dealers

Our distributor and import business sources what customers want. Indeed, our portfolio represents the best products worldwide, which we import directly into Australia, avoiding middle-man markups and maintaining competitive pricing for dealers.

We make it easy as pie for dealers to manage orders via our one-stop-shop online B2B portal. Through this platform, we also provide exceptional marketing collateral, brand support material, technical information and more.

Any eCommerce sales made on this site go to individual brand dealers.

We help Australian customers

We are proud to continue to supply Australian cyclists with premium cycling products and services that promote their success on the road, trail and track.

We give back to the industry, heavily sponsoring and partnering with top-notch cycling and business events that fuel Australia’s passion for this great sport.

Why the best brands choose BikeSportz

Thanks to our commitment to quality, customer focus and strong partnerships with leading global brands and business partners, BikeSportz is a leader in the cycling industry.

Join us, and you will benefit from an exemplary team of experienced, talented professionals ready to support you in their specialist areas.

Sales team

National Account Managers

Experienced Brand Managers

National Service Centre

In-house technical support

Marketing & graphics team

Ambassadors program

Video & photography studio

What makes us stand head & shoulders above the pack

We go the extra mile and then some. We won’t rest until we blow expectations out of the ballpark!

Australian & family-owned business of 35+ years

Network of 1,200+ nationwide bike dealers

Long-standing partnerships

Huge cutting-edge warehouse facility

Strong commitment to business sustainability

A distribution network reaching all corners of Australia

Leading partner in some of the most recognised events in the country

Additional sales channels

Outstanding nationwide freight rates

Contact us

If you have any questions about our distribution network, please reach out to our friendly Customer Service team. They will be happy to connect you with the right people!