It all started 40 years ago, when Ine van Dam walked into Nico van Balveren’s bike shop. She was looking for a wicker basket for her bicycle. Nico developed the basket and made Ine very happy with it. And, most importantly, the basket allowed her to enjoy her bike rides even more.
Not much has changed since then in our family company. Our passion is coming up with products that make cycling more attractive and more fun. Always based on your wishes.