The Beginning
Pietro Santini founded Santini Maglifico Sportivo (SMS) in 1965, after taking up the clothing design baton passed by his knitting sisters Maria and Natalina. Pietro's intense passion for the world of cycling led him to integrate the production and manufacture of cycling apparel into the industry, a revolutionary approach at a time when few addressed, understood or appreciated the role of specially-designed cycling clothing. With the steadfast support of his wife, Maria Rosa, Pietro started with a humble workshop, but established the foundations of innovation, quality and design that endure in SMS today.
Research & Development
Years of close contact with teams and their athletes gave Santini priceless hands-on experience and technical knowledge. He combined this wisdom with foresight, investing in research and state-of-the-art technology to produce dramatic advancements in material that allowed indomitable and heroic athletes to better withstand the rigors of endurance competition. This is manifest in the high-end products exclusively designed and produced in Italy, assuring the consistency of high-quality products through continuing innovations and meticulous attention to customer need.
Athlete Support
Santini is the preferred apparel by numerous professional
and national teams. The apparel has graced winners, both
past and present, of myriad prestigious races around the
globe, making Santini, one of the most recognized brands
in the world. For more than 15 years, SMS has been the
official supplier and licensee of the UCI for the World
Championships, the ProTour, the World cup, and various
European Championships. For 10 years we have been the
official supplier of the Giro d'Italia leader jerseys.
Santini's continuing success is built on the versatility
of its products. The company's mission is to provide high
performance and comfort to all who are passionate about
cycling, providing the same level of dedication to professionals
and amateurs alike.
